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Whistler
Scientific statement:
This paper explores the potential influence and consequences of corporate branding on mountain
resort destinations.
Based on your own experience on‐site, please discuss critically the idea of “placefulness” and evaluate
in how far this branding aspect can be applied to alpine tourism destinations.
Williams, P. W., Gill, A. M., & Chura, N. (2004). Branding mountain destinations: the battle for “placefulness.” Tourism Review, 59(1), 6–15.
Individual presentation:
The key results of the scientific work above are shown in a short but conclusive infochart. For more detailed information please take a look on the pdf document or contact me directly. Thank you!
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