British Columbia
Scientific statement:
Have a close look at the strategy paper of Destination British Columbia.
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Critically discuss the aim and purpose of strategic concepts for tourism regions.
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Summarize the vision and strategic goals of Destination BC.
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Discuss at least two core aspects of their strategy (e.g. Market Segments, Social Media, Partnerships), based on what you have experienced and learned on-site and with regard to the overall strategy/vision
Destination British Columbia (2017). Our Corporate Strategy. Retrieved from
https://www.destinationbc.ca/Resources/Developing-a-Tourism-Plan.aspx
Individual presentation:
A final conclusive summary overview of the paper you can obtain in this short movie. For more detailed background information please take a look at the scientific work above or contact me directly. Enjoy!
